This is the website for Paper towns. I really like the simplicity of this homepage as its mainly an image with a few tabs. The image immediately draws the attention of the audience as the image to text ratio is largely unbalanced by the image. The close up is used effectively because the main focus is on the eyes which add mystery. The image used is a professional photo done from an actual photo shoot rather than just using screenshots from the film which is what I am going to do for my movie website. The facial expressions on the actors don’t give much away about their characters in the film, other than that they might be really serious. The girls hair is used as a prop and presents her in a model like way. Her hair covers a lot of her face which yet again, adds another element of mystery about her. I really like this because it doesn't do it in an obvious way.
“From the author of..” is a good thing to include on a website because it is what will draw the audience into the film and if they liked The Fault In Our Stars then they are going to like this film. I can use the movie I made in AS to create the same as both films are going to have the same target audience.
The typography is kept consistent throughout the whole of the website which I like because it makes the website look neater and also the audience won’t be confused by different fonts by creating a Brand Image. The colour scheme of the website is quite bright which attracts the audience as the contrasting colours work well together. There is is other colours used for promotional reasons which they have chosen in order to stand out from the rest to engage the audience into buying their products or becoming more familiar with the film.
At the bottom right hand corner you can see that it was made on Tumblr, a social media site that is used widely by teenagers. I think this is really effective because the audience are able to see whenever they update their website by following them and then their new posts will appear on their feed which they can then further share on others blogs. Tumblr allows the website to include GIFs of the film which the audience can reblog. I really like the idea of using Tumblr as it allows the audience to stay connected with the film at all times and they may feel like a part of the film if they can include parts of the website on their own personal blogs. It also helps to promote the film further. Also the bar of social media they have included allows the audience to follow them on all forms of social media with just one click of a button. The target audience of my film will be big users of social media so I think Tumblr is the best site to make it on so the film will always be on their feeds even when they aren’t searching for the film.
The tabs used are all linked with the film and give further insight. All of the tabs include a lot of interactivity for example: rollovers; links to trailers; animated images and a personalised feature that allows the audience to tweet like margo, the main character. I would like to use this so the target audience of my film feel engaged with the story and feel like they are a part of it.
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